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New SKYLOTEC website:
Enhanced navigation
Simplified ordering process

Clearer, faster, more intuitive: our new website makes it easier than ever to access our 360° services. With smart navigation, an optimized product search, and customized ordering features, we’re setting new standards – and staying in the digital flow even after the go-live.

In the interview, our e-commerce expert Nico Jung explains how navigation, product search, and the ordering process now work much smarter.

What are the main benefits of the new website for users – especially in terms of navigation, product search, and the ordering process?

With our new website, we want to make it as easy and intuitive as possible for customers to access our broad range of products and services. The content is clearly structured and offers multiple entry points – for example, by industry. This allows users to dive directly into our 360° services: from our product range to planning and consulting tools, all the way to training programs. The product search is now significantly more powerful: users can find the right items quickly via a smart search function and narrow down results using advanced filters. But the real highlight is the new ordering feature: customers can now place orders online at their individual terms. By entering article numbers or uploading entire order lists, even large orders can be added to the shopping cart with ease. These features will continue to evolve – always with the goal of making digital purchasing and access to our services even more convenient.

What was the craziest moment during the website relaunch – any true "panic-button" moments?

Fortunately, there was no real panic – but of course, we had our share of tense moments. Especially toward the final stretch, full focus was needed to make sure everything launched on time and smoothly. That’s why the relief at go-live was all the greater – and the feedback so far confirms that the effort was well worth it. As we continue to develop the platform, we're open to more challenges. Even though we’ve just crossed the finish line, our journey toward digital services is far from over – more of a long-distance run. And we’re happy to keep running.

If the new SKYLOTEC website were a music genre – what would it be, and why?

It would be a club sound – relaxed and intuitive to use, helping you stay in the flow and get things done with ease. But it’s also got a strong beat, driving the rhythm forward – just like our digital services, which are constantly evolving and updated in rapid cadence. We want the site to not only feel good but also to keep moving forward – with consistency, momentum, and a clear beat into the future.

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